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About Pureology

Pureology is a pioneering company in the haircare industry, dedicated to providing high-quality, sustainable products that cater to the needs of color-treated hair. With a mission to create the purest, most effective products while respecting the environment, Pureology has been a trusted name in the industry for over two decades. The company aims to achieve a harmonious balance between beauty and sustainability, ensuring that their customers can enjoy vibrant, healthy hair without compromising on their environmental values. Pureology offers a wide range of products, including shampoos, conditioners, and styling treatments, all formulated with their signature AntiFade Complex® to protect and enhance color vibrancy. Their product lines, such as Hydrate, Strength Cure, and Pure Volume, are designed to address specific hair concerns, providing tailored solutions for every individual. In addition to their exceptional product offerings, Pureology is committed to cruelty-free practices and uses 100% vegan ingredients in all their formulations. Notable events in Pureology's history include their acquisition by L'Oréal in 2007, which helped expand their reach and resources, and their continuous efforts to reduce their environmental footprint through sustainable packaging and responsible sourcing. For more information about Pureology and their innovative haircare solutions, visit their website at [www.pureology.com](http://www.pureology.com).

What does Pureology do to help reduce climate change

Pureology, a professional haircare brand, has undertaken several sustainability initiatives to minimize its environmental impact. The company is committed to reducing waste and has implemented comprehensive recycling programs. Pureology’s packaging is made from 95% post-consumer recycled materials, significantly reducing the amount of new plastic entering the environment. Additionally, the brand encourages consumers to recycle their product containers through partnerships with recycling organizations.

In terms of sustainable materials, Pureology formulates its products with natural, organic, and ethically sourced ingredients. The company avoids using harmful chemicals and prioritizes biodegradable ingredients to ensure that its products are safe for both users and the environment. This commitment extends to their supply chain, where they work with suppliers who adhere to sustainable and ethical practices.

Energy efficiency and carbon footprint reduction are also key components of Pureology’s sustainability strategy. The company has set ambitious goals to reduce its greenhouse gas emissions and improve energy efficiency across its operations. Pureology’s manufacturing facilities are designed to minimize energy consumption, and the company invests in energy-efficient technologies to further reduce its environmental impact.

Renewable energy usage is another area where Pureology is making strides. The company has committed to sourcing a significant portion of its energy from renewable sources, such as wind and solar power. This transition to renewable energy helps to decrease the brand’s reliance on fossil fuels and reduce its overall carbon footprint.

Pureology’s sustainability initiatives are guided by clear goals and milestones. The company regularly tracks its progress and reports on its achievements to ensure transparency and accountability. By continuously improving its environmental practices, Pureology aims to set a standard for sustainability in the beauty industry.

For more detailed information, you can refer to Pureology’s official website and their sustainability reports, which provide comprehensive insights into their environmental initiatives and achievements.

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