Set in the heart of Midtown Manhattan, Best Western Premier Herald Square places you right where New York buzzes brightest at 50 W 36th Street. Step out to the Empire State Building and Fifth Avenue in minutes, with Bryant Park, Broadway, Times Square, Grand Central Terminal, Madison Square Garden, Herald Square, and Macy’s all an easy stroll away. Settle in with complimentary Wi‑Fi and wired internet, a well-equipped fitness center, and attentive concierge service. Fuel up at the coffee shop with a daily buffet breakfast—children three and under eat free—and wind down with a drink at the bar. Each of the 94 modern, air‑conditioned rooms features an LED TV with cable, a work desk and in‑room safe, free local calls, and a sleek bath with shower, hair dryer, and complimentary toiletries; you’ll also find a TV lounge and convenient vending on site. Business travel is effortless with a 24‑hour business center and complimentary lobby newspapers, while leisure guests love the central address for seamless sightseeing and shopping. From One Vanderbilt to the Chrysler Building, New York’s landmarks are at your doorstep, and LaGuardia, JFK, and Newark airports provide straightforward access in and out of the city.